New Delhi, September 27, 2025: India’s public service broadcaster, Prasar Bharati, has entered into a strategic partnership with Collective Media Network, bringing the country’s first AI band, Trilok, to audiences across Akashvani, Doordarshan channels, and the WAVES OTT platform. This initiative will ensure that Trilok’s latest projects reach millions of listeners and viewers nationwide.
Recently, the band released a devotional piece titled “Roopam Dehi”, dedicated to Goddess Durga and inspired by the Argala Stotram. The video reflects the grandeur of Kolkata’s Durga Puja, blending rituals, visual arts, and AI-generated music. Alongside, Trilok has also reimagined the iconic Ganesh Aarti “Sukhkarta Dukhaharta” with contemporary musical layers, designed to connect younger audiences with the devotional hymn while retaining its original spirit.
These programs will be broadcast across Akashvani and Doordarshan channels and will also be available digitally on the WAVES OTT platform.
For the first time, Prasar Bharati is showcasing AI-driven large-scale content across its networks, creating a fusion of tradition and innovation for millions of viewers and listeners.
Speaking on the occasion, Gaurav Dwivedi, CEO of Prasar Bharati, said:
“Prasar Bharati has always aimed to deliver content that is innovative, relevant, and deeply rooted in culture. This partnership with Collective Media Network demonstrates how technology and storytelling can inspire, entertain, and connect society.”
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, added:
“Our vision has always been to take India’s cultural heritage to the world. Partnering with Prasar Bharati takes us closer to that mission. This is truly a union of ‘Progress’ and ‘Devotion’—where faith and modernity come together to shape India’s stories for future generations. By taking Trilok’s music to every corner of the country, we are blending the power of technology with the depth of Indian culture and tradition.”
This collaboration not only highlights the growing role of AI in India’s media landscape but also strengthens Prasar Bharati’s mission of preserving tradition while embracing innovation. For audiences, this is more than just new music—it is a unique experience where India’s ancient spiritual traditions meet the possibilities of AI.
Viewers and listeners can access Trilok’s music along with a wide range of cultural, devotional, and entertainment content on WAVES OTT, which offers live TV, radio channels, on-demand shows, movies, magazines, and special programs—all converging India’s diverse media streams onto a single platform.
